A valuable graph showing the trends of time spent using social media platforms vs traditional email. The chart also shows us how video is becoming as valuable as online searches. Video and Social Media are important tools to utilize in the daily marketing activities of any serious real estate professional. These charts are proof of the trends.
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DRE LICENSE NUMBER MUST BE ON SOLICITATION MATERIALS
The California Department of Real Estate (DRE) has recently adopted a new regulation clarifying the law that requires DRE license numbers on business cards and all other solicitation materials intended to be the first point of contact with consumers. The licensing law came into effect on July 1, 2009 as we previously reported.
Under the new section 2773 regulation adopted by the DRE, the solicitation materials that must contain the license identification number include the following items:
DRE’s new regulation also states that the following items are not solicitation materials under the license number requirement:
The eight-digit DRE license number must be in a type size no smaller than the smallest type size used in the solicitation material. If the name of more than one licensee appears in the solicitation, then each person’s license number must be disclosed. However, the license number of employing brokers or corporate brokers whose names, logos, or trademarks appear on solicitation materials along with the names and license numbers of licensed employees or broker-associates, need not appear on those materials.
In addition to solicitation materials, a licensee’s DRE license number must also be disclosed on real property purchase agreements when the licensee is acting as an agent in those transactions. C.A.R.’s standard form purchase agreements already conform to this new requirement.
Sources: California Business & Professions Code section 10140.6 (filed September 25, 2008); Section 2773 of Title 10 of the California Code of Regulation (filing with the Secretary of State still pending).
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We have just become a part of the AT&T Affiliation Network. All agents and employees of Real Innovate Realty will now recieve 8% off of their monthly AT&T wireless phone bill. Other benefits include automatic rebates deducted in corporate retail stores when purchasing new phones and exclusive offers on various AT&T products. To view more information Click Here.
We are always striving to provide our agents with savings on their business expenses.
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What is REbar Camp? Watch the video to find out and to see what took place.
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This was the latest title from the Real Trends monthly newsletter for March. A few snippets of information that we gathered from this months commentary and research were the following:
The number of agents working for independent firms was increasing at a much more rapid pace than agents working for large national brands.
Hard times allows for opportunities, growth, and innovation if you keep an optimistic mind set. The real estate industry is undergoing major changes in how business is conducted on a brokerage level and agent level.
There were also some great discussions and research conducted on the trends of marketing and how marketing dollars are being spent. One point made was that 86% of agents had their own personal websites or blog site and that 25% of agents were using social media tools to advertise and brand themselves.
Click Here to view the entire article.
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Real Innovate Realty will be sponsoring RE Barcamp Los Angeles, Thursday April 2nd at Pasadena Hilton.
RE barcamp is a gathering of the brightest minds and most innovative companies in the real estate industry for a one day meeting on technology, services, solutions, marketing, social media, etc… Its very cutting edge and tech driven. We hope to see you there.
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Google applications are all free and they are all very good and very useful. They can serve the basic functions of what you would understand the tools to do plus several advanced functions that allow them to be even more beneficial to you and your business. There are several creative ways to use all of these apps. For the purpose of this post, I will not go into too much detail, but trust me, these apps are worth getting to know.
Gmail – Email program that blows any other free email program away. Offers countless functions and solutions. Its also a must have if you plan on using any of the other apps below.
Google Chat - This app gives you the ability to quickly chat with others. You can also easily add a badge to your website or blog and allow users to quickly chat with you. A great tool to have on your website or blog. The advanced features allow users to actually call over the Internet for free using your computers microphone and speakers.
Tasks - A basic task manager that has the ability to be used online as well as offline
Calendar - A great calendar application that allows you to have multiple calendars, the ability to share your calendar with others. It also can download and sync to Microsoft outlook or your handheld device.
Google Docs- Performs almost all of the functions as the Microsoft office versions, but its free. Its also stored on the “Internet cloud” so the documents are virtually stored. They can be shared very easily, published as web pages, or used as collabortive documets where groups of peopel can work on the same document in real time on their own computers.
Word - Acts like microsof word document
Spreadsheets – Acts like excel
Forms - Gives the ability to create online forms that load the filled in content into spreadsheet fields. Amazing App!
Presentations - Acts like powerpoint
Google Voice- This application is about to breakground in about two weeks and when it does, make sure to get out there and grab a google voice phone number quick. It will enable a user to give out their google voice number as their phone number. The basic function of google voice, is when someone leaves you a voicemail message, rather than calling in to hear the message, it will be transcribed in text form and be sent via email to you. For example, if you use an iphone or blackberry, then you will easily be able to get all of your voicemail messages by email rather then calling in. Awsome Technology. There will be other customizable functions as well that we all wished we could do now. An example would be to have certain callers only have the option to leave messages. This is an amazing app coming soon. So be on the look out and grab a phone number quick. To keep up to date check out the blog at googleblog.blogspot.com
Real Innovate Realty highly recommends these apps to all of our agents. To find out more about what Real Innovate Realty offers or if you have questions about any of these apps, give us a call to discuss.
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Inman Connect SF 2009 Photos
by admin on August 5, 2009
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